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Optimism at All Costs

Optimism at All Costs

Black Attitudes, Activism, and Advancement in Obama's America

by Lessie B. Branch

Published by: University of Massachusetts Press

168 Pages, 6.00 x 9.00 x 0.50 in

  • Paperback
  • 9781625343277
  • Published: April 2018


In the wake of Barack Obama's 2008 presidential victory, most Americans believed that race relations would improve. While many leaders rallied behind the first black president and the black community felt optimistic on the whole, statistics reveal a decline in black Americans' economic fortunes and a slower recovery from the recession in the years that followed.

Lessie B. Branch confronts the tension between black Americans' economic realities and the hope many felt for the future, looking at survey data alongside the rhetoric of leading black figures, including President Obama. This disparity has caused a dangerous resistance to social activism, as discourses of optimism privilege individual success over the need for collective action. Branch sees the emergence of the Black Lives Matter movement as a constructive change in this dynamic. As Americans continue to grapple with complicated questions of race and progress in classrooms, in the media, and in legislatures, this short, provocative book will inform and enrich these important discussions.