Work Better, Live Better
Motivation, Labor, and Management Ideology
Published by: University of Massachusetts Press
Work Better, Live Better traces the rise of motivational rhetoric in the workplace across the expanse of two world wars, the Great Depression, and the Cold War. Beginning in the early twentieth century, managers recognized that force and coercion—the traditional tools of workplace discipline—inflamed industrial tensions, so they sought more subtle means of enlisting workers' cooperation. David Gray demonstrates how this "motivational project" became a highly orchestrated affair as managers and their allies deployed films, posters, and other media, and drew on the ideas of industrial psychologists and advertising specialists to advance their quests for power at the expense of worker and union interests.
"Work Better, Live Better provides invaluable insight into how corporate management attempted to refashion the American work ethic in the twentieth century. An ambitious, intelligent, and thoughtful account of work and its ideological management that is essential reading for anyone interested in the history of capitalism."—Tim Strangleman, author of Voices of Guinness: An Oral History of the Park Royal Brewery
"By focusing on the idea of 'motivation' and the level of effort, energy, and engagement that managers have historically put into attempting to shape the inner psychic lives and experiences of workers, Gray renders strange and unusual some of the most familiar tropes of economic culture."—Kim Phillips-Fein, author of Invisible Hands: The Businessmen's Crusade against the New Deal
"Basing his analysis on the growing importance of psychological theories in business management, the author effectively explores how visual media took on a vital role in winning over workers to the idea that they benefited from working hard and cooperating in a mutual business effort . . . Recommended."—CHOICE