
Engaging Diverse Communities
A Guide to Museum Public Relations
Published by: University of Massachusetts Press
224 Pages, 6.00 x 9.00 x 0.70 in, 14 b&w illus.
Other Retailers:
Published by: University of Massachusetts Press
224 Pages, 6.00 x 9.00 x 0.70 in, 14 b&w illus.
Other Retailers:
"Innovative and suffused with rich data . . . No other scholar has attempted to study public relations in regards to the specific challenges museums of cultural heritages encounter."—Jennifer Vardeman, associate professor of public relations at University of Houston
"Johnson provides valuable insight into museum public relations. Engaging Diverse Communities will appeal to professionals working in museums, non-profit administration, and media and communication as well as undergraduates and graduate students working in these fields."—Andrea A. Burns, author of From Storefront to Monument: Tracing the Public History of the Black Museum Movement
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